Get Your International SEO Game On Point With These Pro Tips!

International SEO can be difficult to navigate if you aren’t prepared, but with the correct information, you can take your company to the next level.

International SEO can be difficult to navigate if you aren’t prepared, but with the correct information, you can take your company to the next level. With these easy-to-implement tips, you’ll be well on increasing your international visibility and boosting sales in no time. But before we get started, let’s ensure that you know exactly what international SEO is…

The most important thing to remember:

The first step is recognizing how you’re currently doing internationally and using benchmarks from our competitors to create a roadmap for success. Each country has its own set of regulations and laws; knowing those rules before investing time or money will save you tons of trouble down the line. 

1. Do your research. You can’t just assume that what works in your home country will work elsewhere. Each market is different, so you need to take the time to learn about the cultural nuances and customs of the countries you want to target.

2. Keyword research is essential. Identify the most popular search terms in each language and make sure you use them throughout your website and content.

3. Be sure to localize your content as much as possible – by creating content relevant to your target market and using the correct language. Different cultures have different preferences regarding online shopping behaviors, so localization is vital.

4. Build links and other forms of off-site authority in the country you are targeting.

5. If you are duplicating content on multiple language pages, a default page version should be shown in the search if there are numerous page versions with only differences in language.

Also Read: Tips to Create a Successful Marketing Campaign 2022

Which search engines should you be targeting?

When it comes to international SEO, you can’t just rely on Google. Depending on where you’re targeting, you may need to focus your efforts on other search engines entirely. So if you’re looking to reach a global audience, make sure you’re targeting the suitable search engines for each market! 

For example, the most popular search engine in Russia is Yandex, while in China, it’s Baidu. 

Naver: Known as the Google of Korea, this Korean search engine is also one of the top four visited websites in South Korea. It’s worth investing time into getting familiar with Naver, as it could be your gateway to Korean audiences!

How can I optimize my site?

Here are some general tips for optimizing your site for international audiences:

1. Use local domains or subdomains for each country you want to target.

2. Translate your content into the local language.

3. Use hreflang tags to indicate the language of your content to search engines.

4. Optimize your website for mobile devices.

5. Monitor your website’s international traffic and user engagement metrics.

International competitors and strategies

You can begin to identify your top competitors by looking at their backlinks. Check out what directories they’re listed in and see if you can get listed there too. You also want to look at their digital strategy- are they using PPC? What keywords are they targeting? etc. etc. You can better optimize your website for international search engines by understanding your competition. Make sure you have a strong content marketing strategy- create blog posts written in the local language of your target audience, or invest in translations for products. Focus on key phrases specific to your target country, which you can find through local search engine results. If it’s relevant and the market is growing quickly enough, then translate all of your content into the native language of the country.

Site structure for international visitors

Regarding site structure for international visitors, some brands take a unique approach. Amazon, for example, creates unique top-level domains (TLDs) for each country. This allows them to target specific countries with different versions of their site, which can be optimized for that particular market. With Google working to make all results the same across the globe, companies like Amazon are forced to compete in an increasingly global marketplace and do so by optimizing their content for the world’s most popular search engine. Unless your business is large enough, you do not need to follow this approach. For moderately sized companies, sub-directories or sub-folders branched from a primary TLD work best. This will help keep your website organized and easy to navigate.

The two options are:

Sub-domain:  You can host foreign language content on your current domain but create a separate site for each language (e.g., or

Sub-directory: Set up a subdirectory on your domain for foreign language pages (e.g., or

It is also possible to edit a URL with parameters of the form, but Google discourages this practice. 

Do Google Translate plugins work well?

While Google Translate plugins can be helpful, they don’t always provide the most accurate translations. This is where hreflang tags come in. Hreflang tags tell Google what language and country a page is targeting, which gives Google the strongest signal for that language and country. So if you’re looking to get your international SEO game on point, make sure to use hreflang tags! Keep in mind that all the language pages are interconnected with backlinks. On all pages, provide the option to change the language and location.

What about local listings? 

Creating a sitemap helps search engines index all the pages on your site, even if they’re in different languages. To do this, create a separate sitemap for each language and include the hreflang tag on each page. Don’t forget to submit each sitemap to Google Search Console! As you have multiple duplicate pages only with language change, let Google identify the primary page with the help of canonical tags. Use robots.txt file when necessary. Watch out for duplicate content by creating unique content (and descriptions) for each page, and use 301 redirects where appropriate.

Some more Tips

So you’re expanding your business overseas? Make sure to do your research on the best practices for international SEO. Utilizing the right keywords is essential for success in any market, especially when expanding to a new country. When translating content into other languages, be mindful of keyword cannibalization – using too many words from the translated copy that have been taken from the original 

language and therefore are not relevant to that particular audience.

Authors Bio 

Hardik Mody is a Digital Marketing Manager. He plans and coordinates marketing activities of ValueHits, a full-service Digital Marketing Company in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling Multiple tasks.

Search Engine Optimization Can Help You Grow Your Plumbing Business

Are you a plumbing business owner yet to utilize the true potential of search engine optimization or SEO for your business growth? If your answer is yes, then you are at the right place as in this guide, we will focus on talking about the best ways in which SEO can help you to gain a competitive edge.

If you want to see significant growth in your plumbing business, then it is the right time to try this out by hiring a professional Plumbing SEO Services Company. Now, without any further delay, let’s get started with our detailed discussion.

Grow Your Plumbing Business With The Help Of SEO

With the rapid advancement of technology, online searches have become a key tool for many of the companies who are looking forward to boosting customer awareness as well as action specifically towards offered products or services.

If you are having your business website up and running, then it aids in effectively boosting promotion opportunities and ultimately profitability. Currently, businesses have become more competitive and convenient as an outcome of digital marketing.

For the plumbing businesses, customers for a very long time used the Yellow Pages. It is one of the best destinations to search for plumbers who can deal with leaking issues. You will also find many of the plumbers who are involved in offering other emergency services.

In the past, door-to-door advertising and cold calling were very much effective, but now these are inconvenient and consume a lot of your time. But, presently, the advent of internet browsing as well as digital marketing had a big impact on plumbing marketing along with other related services. To understand this well, let’s explore what plumber SEO is.

Plumber SEO

SEO for plumbers or plumber SEO is considered to be a unique method in which the plumbing business owners can effectively boost the visibility of their website on different search platforms. Whenever the customers need related services, they usually search their phone books or yellow pages to find plumbers in their area.

On the other hand, SEO helps to optimize the website of your business so that it appears in the top position of the SERPs or search engine results pages. If implemented in the right manner, it helps to drive a lot of organic traffic to your website. Utilizing SEO helps to effectively boost relevant visits to your websites that are related to the plumbing service searches.

Over the years, SEO has been identified as an effective digital marketing tool. It is not enough to create a business website. But, with the help of the right content as well as style, you would be able to take your plumbing business to greater heights. Now, let’s understand how search engine optimization can help your plumbing business.

Role Of SEO In Growing Your Plumbing Business

If you have not yet realized the importance of SEO and implemented it in your business, then you are probably missing something big. Although it is not that simple to get your website ranked on the first page of the search results, a proper SEO strategy can help you to effectively achieve this objective. And ultimately, it aids in producing a lot of outstanding results for your business.

  • Increased Visibility

It is a wise decision to invest in plumbing SEO. In the present day, shoppers and consumers all around the world are no longer making use of search engines for idle searches. But, instead, they are more involved in finding a professional service provider in case of their need.

SEO, being a robust tool allows your website to be easily found and appear on the top of the search results. No matter how appealing your website is and how great your content is, if they are not visible in the search results, then you will ultimately fail to generate enough leads for your business. Therefore, there are several exciting advantages that your business can relish by relying on SEO.

  • Optimize Your Website

Have you even though that is what most of the online consumers and shoppers look for? Well, the answer to this will be accessibility and convenience. SEO aids in enhancing the user experience on the website of your company.

With the help of plumbing SEO, you would be able to create a much better digital experience. It is specifically because it makes your website more user-friendly, boosts page speed, etc. You also need to publish creative content, use keywords and back-links as part of it. SEO can greatly help when your website is too complicated or tricky for your customers.

If you implement the best SEO strategies, then it greatly helps your business website as your customers will get a better experience. Not only that, but your website gets more visitors. Whenever the customers receive an outstanding service experience, they are most likely to recommend your business to others.

  • Faster Outcomes

With the help of a correctly implemented SEO strategy, your website will appear at the top of the search results. By using the keywords along with area indications, you would be able to achieve faster outcomes. Potential customers who need your plumbing services can easily discover you. Again, you would be able to further narrow the competition with your unique and outstanding content. In this way, you can easily achieve a competitive edge.

Wrapping Up

So, the above-discussed ones are some of the best ways in which search engine optimization or SEO can help to significantly grow your plumbing business. Looking forward to investing in SEO for your business. If yes, then all that you need is to search for a professional plumbing SEO services company to receive the best assistance. We hope you have found this detailed guide to be very useful.

Author Bio –

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

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Search Engine Optimization Services in Hyderabad

Our SEO services in Hyderabad are perfect for enhancing the traffic of the site. We have a team of experts that will give you the best SEO services. Highly experienced professionals design our Services. So we would like to present our best services to increase the traffic on your website.

Our site is only as good as the position you get in search results. Your business depends on it. Google, for instance, is the most powerful search engine on the web. It holds nearly 66% of the search engine market share. So, making your website easy for Google to read is like a good deed done for you.

The easiest way to rank for your targeted keywords is to make sure that the SEO services provided by us have produced the results you need. You must see significant traffic and an increased number of visitors to your site. This is where the power of our optimization techniques can save you thousands of dollars and thousands of visitors.

We provide complete digital marketing services like social media marketing, PPC services, SMM, email marketing, SEO services, and content marketing on a budget. You will find that we are the most trusted SEO company in Hyderabad.

SEO service in Hyderabad for the business website

The more organic search traffic it is going to get. Your site map does just that. As we can see, a site map is an organizational structure that presents a listing of every page on your site. It helps visitors easily navigate around your site, which means that you don’t have to create pages one at a time. We ensure that your website’s pages have unique names and are appropriately sized.

When it comes to the website, it is a significant part of the business. The presence of your website increases the sale, and it increases the income and the profit. So your website needs to get good rankings in Search engines like Google, Yahoo, Bing, and other search engines. It is not a simple task to get the best position in a search engine like Google. So we can say SEO is an essential part of the business. If you search for the best SEO services in Hyderabad, we will give you some of the best ideas.

Our content optimization techniques can ensure that your web pages, blog posts, press releases, and any other forms of content are of the highest possible quality. It means that visitors will be more likely to share your content with their visitors. As a result, this means more organic search traffic.

If you run a small business or your website doesn’t have enough traffic, we suggest you get the top rankings in Google search.

The importance of the Best SEO services in Hyderabad

The importance of the SEO services in Hyderabad is in the first place, and it is the basic and essential element of the SEO services. SEO is the abbreviation of search engine optimization. It is a good way to get a high ranking on the search engine. So, if you look for the best SEO services in Hyderabad, you can get the best results.

We provide you with the best and complete SEO services in Hyderabad with a perfect design and plan of action. We offer you the ideal result for your business.

The Best SEO services are a good way to increase your sales in the local and global markets.

Suppose your business is growing rapidly in the local market, and you are worried about visibility in the global market. In that case, the Best SEO services in Hyderabad will be helpful to you. Search engine optimization in Hyderabad is necessary to increase visibility.

At Oxygen ITES Pvt Ltd, we are the best SEO services in Hyderabad, providing the best result for your business. We are giving SEO services in Hyderabad, which has no side effects and good results.

Top 7 Reasons to Avoid Pre-Built Website Themes

website theme

On the way out to creating a compelling website, you might look for pre-built themes for your convenience. These sound tempting as they are cheaper and look quite appealing from the outside. Still, once you go through the disadvantages, there is a possibility that you might change your mind.

These themes often do not offer what they look like from the outside. Once you get hands-on with them, you become clear of the thing. Below are discussed some of the top issues that you might face when you opt for a pre-built website theme.

1. No Code Integration

For covering numerous functionality elements and the design elements as well, these themes come with a lot of features and plug-in integrations. There might be many features that you might not require, thus leaving your website over-stuffed with that code. It is a better option to go for custom themes that contain only the chunks of functionality that you require for your business website, with no unnecessary stuffing.

With Apex SEO Company, you can get hands-on the best custom-made website that is SEO-friendly as well, so look no further!

2. Effect on Website’s Responsiveness

Due to the unnecessary stuffing of undesired elements, pre-built themes are not a good option. These directly cast an effect on the entire website’s speed and page-load time, thus it is difficult for any resource to optimize the website. Also, there might be many plug-ins in the pre-built website theme that are of no use for your business, and can thus slow down the website speed.

3. No Design Flexibility

Normally, such website themes look quite similar to one another, and thus offer no particular variation. Customization might be available on the pre-built theme, still it is limited to the existing theme only. You might face difficulty in making your website appear different and appealing to the visitors. Whereas, a custom theme offers a completely free hand to the designers, and lets them work on it according to their ideas, helping your website standout according to the intended design and theme. Only such themes better fit your business need and offer you the flexibility to make changes throughout the website, whenever required.

4. Update Issues

Another issue that comes with a pre-built theme is, the future updates for fixing out the bugs and security issues might require it to be updated to the latest CMS version. For this purpose, you might be dependent on the theme developer to carry out the changes within the specified time limit. Also, the plug-in integrations might sometimes require additional licenses if they are not included in the theme update.

What is even more worrying is the fact that some of the major changes in the theme might break out the entire functionality and design, resulting in a lot of issues and you might need to acquire manual help for fixing out such issues. Whenever your website developers leave working on updating the theme, the website becomes completely vulnerable to hacks and gets outdated if the CMS is not updated at the right time.

5. No Idea of Code Quality

Using a pre-built theme, you can never have an idea of the quality of code. Normally, you just view the theme and look out for its design, without considering the coding part. Code quality, when neglected, makes out a lot of issues that you might encounter later on. It is not always possible to view the quality of code, of a pre-built website theme. Also, any bugs in the theme might not be apparently visible, and once you buy the theme you are going to realize it.

6. Limitations from the SEO Perspective

Same like the code quality, you cannot judge the theme optimization for SEO, from the outer look. If the theme is not suitable for SEO practices, you might be left in a lot of trouble, along with the wastage of money on purchasing that particular theme.

7. Varied Support

With a pre-built website theme, additional support can vary and might come with a time limit for the support request, after making the real purchase. If the deadline exceeds, you might need to spend some extra dollars on sending the support request.

Apex SEO Toronto provides the best custom website themes that fit the best for your business requirements, with the right design and functionality elements tailored for your needs.

Top Digital Marketing Strategies for Realtors in 2021

No industry or sector does not require a digital marketing plan. And another area that is expected to grow significantly in real estate.

In this blog, we will present your digital marketing strategies for realtors. When it comes to digital marketing for the Real Estate Sector, we will discuss intriguing insights on what works, what doesn’t, and where the sector is heading.

For whom is this intended

If you are the following:

A real estate agent, office manager, managing broker, administrator, tech lead, or anybody interested in enhancing the way their company markets and promotes real estate. Knowledgeable about the purchasing and selling of real estate. You’ve worked in real estate, in a brokerage, with other agents, brokers, administrators, and assistants, and you’re searching for new ways to improve your marketing abilities. If you are looking for marketing methods, resources, and ideas to help you generate more new business, acquire referrals, and stay top-of-mind with the business you already have? or if you are excited to learn more. So let’s get started…!

Why Is Marketing Important For Realtors?

Realtors may not realize why marketing is so critical right away, but it is. Marketing is the act of sharing goods and services with an audience that might be interested in purchasing those goods and services. The better you can promote your goods and services to a receptive audience (rather than one that is not interested in what you have to sell), the more successful your business will be.

When done correctly, marketing emphasizes the unique value that you bring to the table, demonstrating to particular customers and sellers why you are the greatest choice for them. This implies you won’t be the best fit for everyone – marketing entails making difficult judgments about who your target audience is and how you want to approach them.

Have A Social Media Marketing Strategy

A real estate digital marketing handbook would be incomplete without including social media! With billions of people active across prominent social networks such as Facebook, Instagram, Linkedin, and Whatsapp, social media may now be successfully utilized for real estate digital marketing. This is one of the primary reasons why real estate developers & real estate consulting firms assist you to engage in Facebook marketing. Website conversion advertising and lead ads should be used in conjunction with videos and pictures to increase traffic and generate leads.

You may already have a Facebook or Instagram account where you publish real estate-related content on occasion, but having a well-planned content schedule and marketing strategy may help you get the outcomes you seek. When it comes to social media management, engagement is crucial since it helps to increase brand recognition and provides social evidence of your company. As a result, your posts should be more frequent!

Website Development & SEO

As always, SEO and website development will be the most significant digital approach for real estate marketing in 2021. Your website or online platform serves as the bridge or medium that connects your whole digital marketing strategy. It may serve as a key role in the development of a real estate branding & digital marketing plan that scales over time if designed carefully. As a result, digital marketing for real estate must include a long-term website or digital platform plan, as well as an SEO strategy to attract long-term organic traffic. Scientific and intelligent keyword research can assist you to discover what your potential consumers are actively searching for, allowing you to tap into the correct goods to market.

Virtual Reality Tours

Many real estate companies recognized the benefits of implementing virtual tours to display their homes and developments in a realistic, virtual environment after 2020. Because of a strong virtual video component in their entire marketing mix, several prominent players were able to sell their projects. Though a costly component of digital marketing, virtual shootings, drone shoots, and 3D layouts all assist to create confidence in the minds of end-users.

Online Reputation Management (ORM)

Social media platforms enable successful online reputation management by monitoring and safeguarding your brand’s image from bad reviews and comments. It also aids in increasing exposure by providing greater insights into what people think about your business. If you operate as a brand manager for a well-established real estate firm, ORM should be on your marketing calendar for 2021.

Real Estate Companies Can Benefit From Content Marketing

In 2021, a content-based strategy is likely to be the most evergreen, secure, and successful way to real estate branding & digital marketing. When it comes to results-driven digital initiatives, this is also my preferred strategy because it immediately contributes to the three key KPIs in the marketing funnel:

  • It aids in the long-term development of a brand.
  • It aids in the generation of fresh leads and prospects.
  • Desire: It greatly aids in the nurturing and closing of deals.

Data Analytics

The art of gathering, comprehending, and generating insights from raw data is known as data analytics. Although it is a component of other real estate branding & digital marketing strategies, independently analyzing data provides valuable insights while tracking the performance of digital marketing strategies in a competitive market – making it much easier for real estate developers to adopt this as a fundamental aspect of their approach.

What’s up marketing to re-target the audience

Whatsapp marketing is another technique for retargeting or capturing the audience’s attention. Generally, this method is recommended by real estate consulting firm to make sure the realtor remains consistently in the eyes of the people. In this method, you need to simply establish the list of appropriate contacts and utilize the numbers to tell them the right property that is available for selling. You can also tell them about strategic planning and other services.

You may also provide online links, some details about prior projects and strive to persuade the audience to purchase the land, houses, and extras. So, instead of merely conversing with people, utilize WhatsApp to develop your business.

Google Ad Campaign

Google Ad Campaigns like Facebook Ads are extremely useful and well known as real estate business development techniques. You must register a Google Ad account before you can add your preferred to your online company. You may use PPC(Pay Per Click) to assist or expand your business as well as add a CTA (Call To Action) which leads your buyer by giving required information such as contact information or email address of the firm etc. You may place Google Ads on your website, YouTube Videos, Blogs, and other pages.

Soft Callings For Lead Conversions

After learning so many real estate branding & marketing tactics, this is the last one that may be quite beneficial to you. You can use soft calling to convert real estate clients into real estate leads. As a result, any time you speak with the clients the clients will remain courteous and aware. Many considerations can be made in this regard, including establishing the initial connection, sending them handwritten letters, etc.

Signing Off!

I hope after reading this blog you have understood more about real estate branding and marketing techniques to help grow your business. So, prepare yourself for the forthcoming circumstances and obstacles to accelerate your company’s growth and development. 

Digital marketing can bring new business for realtors in this article. I’ll list down top marketing strategies for realtors that will generate new leads and boost sales.                                         


Title: Top Digital Marketing Strategies for Realtors in 2021

Slug: top-digital-marketing-strategies-for-realtors-in-2021

Meta: Discover the top digital marketing strategies that will help realtors to build a strong presence and generate new leads.